Litegreen News, Your trees to be planted in Africa
Your trees to be planted in Africa
Topic: Environment
Our first batch of 3,000 trees are to be planted in Malawi, Africa by our chosen charity Restore UK.
When we launched Litegreen we pledged a tree would be planted for everyone who registered. Furthermore, for every £50 spent with a Litegreen approved brand (via our website) we'd plant another tree.
In just four months we have received enough registrations and sales to plant trees to inhale 36,000kg of CO2 a year*.
You might ask why we've planted trees in Africa and not the UK? Chris Shaw, founder of Litegreen answers "We don't just plant trees because they absorb carbon dioxide; our tree planting in Malawi forms part of a development scheme, designed around local environmental and community benefits. By helping vulnerable Malawian communities to plant appropriate trees in appropriate places, we are helping them to halt deforestation and to regenerate their degraded land and ecosystems in order to provide sustainable livelihoods for their families."
There has also been lots of criticism about tree planting and specifically carbon offsetting. Chris adds "Offsetting should always be the last resort. It is important that we do everything possible to reduce our emissions. The great thing about Litegreen is that by simply buying through our site with an approved brand we automatically plant trees. By providing this information to shoppers and using trees to address both the causes and effects of climate change we feel we can have a really positive effect for both the planet and its people."
So, thanks to everyone who has registered and bought something via Litegreen but there is still a long way to go to achieve our 1,000,000 tree target.
To help, why don't you let all your friends know about Litegreen. As an added incentive tell your friends to select 'Twiggie' in 'Where did you hear about us' when they register and we'll plant two trees for free!
Be fast though, this special tree deal will only last until 31 March 2007.
Register and plant trees in Africa for free
Find out more about our tree planting
* Information calculated using statistics provided by the United Nations Environment Programme.
